Starting in 2013 as a creative design studio inspired by the local history and heritage of Riyadh, Rukun quickly turned into a a creative exchange promoting creativity, personal development, and social impact.

Collaboration and co-creation are our main pillars, with the aim of bringing together different stakeholders to build on what they do well, to achieve a greater, more valuable impact. Large and small organizations, government entities and individuals, are - more often than not – working in isolation and duplicating efforts. We seek to break down these barriers, bring participants together and create a more efficient impactful ecosystem and a strong creative economy.

We seek to foster creative and cultural development in the local community through our organisation, network and business development infrastructure, collaborating with ecosystem players in search of growth strategies or expert consultation.

Our mission is to foster and nurture creativity in promising individuals and organizations, as these are likely the future of the creative sector. In order to succeed in this mission, we hope to instill in them the importance of adding value to their creations, evaluating their creative process, and realizing the impact their contributions have on the larger community.

Our goal is to empower communities where creativity is a driving force. As we hope that by encouraging individuals to discover their unique abilities, to find new ways to communicate and collaborate. We believe that an environment where teamwork sparks individual thinking contributes to building future societies that live in an innovative and sustainable way.

Rukun seeks to stimulate the creative and cultural sectors of local communities through its business development organization, network and infrastructure. We define community's by geography, country, identity, or by a common purpose, such as participants working in the same market sector, field, or shared vision.

Rukun’s philosophy is to encourage and empower artistic and commercial entrepreneurs to turn their vision into reality. We encourage participants to offer their skills and experience in an atmosphere of collaborative teamwork in order to do their best to complete their goals and vision.